Creation Features – The Lego Company Background

By taking on fans several and demographics, striking a balance between consistency and adaptability and taking the time to become customers Seglar has found ways to keep the interlocking stones inside the hands of millions. 2 weeks . model that other companies ought to follow, says McKee.

Last 1948, Ole Kirk Kristiansen and his workshop had just started producing a variety of wooden gadgets. It had not been until the following time that they commenced using a new plastic-injection moulding machine to generate plastic stones, which subsequently gave these people an advantage above their competition in the flourishing post-war industry.

In 1949, they developed producing the bricks with studs to them to enable them to combine together. This is a key version, making the bricks much more stable and sturdy. Later, in 1958, they made a major improvement with the launch of what is known while the “stud and coupling system”, which in turn ensures that each and every Lego stone fits with any other stone. These two vital iterations are why Profano sets manufactured 40 years previously still interlock seamlessly with those crafted today.

Through the years, Lego provides kept their finger around the pulse of pop lifestyle by partnering with big-name franchises just like Star Wars and Harry Potter. It includes also embraced the community of adults that are fans of the brand, known as AFOLs (Adult Followers of Lego), with a collection of sets like the Back to the Long term DeLorean time machine and a set of woman Nasa researchers.

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